Each project starts with the research phase where the problem question, target group, opportunities and threats become clear. This is followed by the conceptualization phase, where a clear direction is chosen after several iterations. The chosen direction is further developed in order to be able to test and deliver it.
Every project is different and therefore also the choice of resources you deploy. Means to convincingly get your message across to your target group. During the research phase, these means are defined to make your product or service a success.